News Release

Fairway Carwash Spearheads Water Conservation Effort in North Georgia
Fairway Carwash introduces $1 Exterior Wash to encourage residents of Gwinnett, North Fulton and Forsyth Counties to conserve water.

Duluth, Ga., Dec. 5, 2011 - Fairway Carwash, a Duluth based independently owned car wash, announces its Watersaver $1 Car Wash – intended to encourage many north metro Atlanta's residents to conserve water by offering them car washes with recycled water for as low as one dollar per vehicle. The announcement comes at a time when Lake Lanier, the source of drinking water for most of the region's residents, has dropped to nearly as low as the historic levels of the drought of 2007, with more dry weather predicted.

(Info/Photo: http://www.fairwaywash.com/watersaver.html)

About the Watersaver $1 Wash

The Watersaver $1 Wash is intended to encourage at-home washers to conserve water by offering to "provide exterior washes for their vehicles for less than the cost of them washing at home", says CEO Sam Eskenazi. Fairway's wash process uses 90% less water than typical home washing. The operators of Fairway recognize that in difficult economic times, self washing appears an easy way for consumers to save, but at a huge cost. One goal of this program is to make conservation cost effective for everyone.

As part of its Watersaver effort, Fairway's will offer $1 exterior soft cloth tunnel car washes. To raise public awareness of Lake Lanier and Fairway's Watersaver wash, a sailboat has been placed on dry land, its sail to be raised during Watersaver $1 wash periods (weather permitting). Promotional hours will be posted at www.facebook.com/fairwaycarwash, www.twitter.com/duluthcarwash, and on Fairway's www.fairwaywash.com/testimonials page. Most hours will be posted in advance and will regularly change in order to accommodate many people's schedules, including weekends. Fairway intends to continue the effort to raise public awareness at least until Lake Lanier reaches full pool.

About Fairway Carwash

A locally-owned small business, Fairway Carwash opened at 3105 Peachtree Industrial Boulevard, Duluth Georgia in 2002. Services provided include express and full service washes, interior and exterior detail, and automotive maintenance services.

Fairway has saved Georgians more than 80 million gallons of water since opening. Fairway's recycling systems exceed the requirements for membership in the International Carwash Association's [ICA] WaterSavers program and those established by the Georgia Dept. of Natural Resources. All chemicals used at Fairway are environmentally safe. Other highlights of the facility include luxurious waiting areas, complimentary beverages and computer workstations.

Fairway has been a leading contributor to youth sports, schools, churches and synagogues, and supports autism awareness, breast cancer and juvenile diabetes research, and numerous other charitable causes and civic events. Fairway's owner, Samuel Eskenazi, has been an outspoken critic on issues related to water misuse and waste water disposal in the Duluth community.

Visit http://www.fairwaywash.com for more information.

About Samuel Eskenazi Samuel [Sam] Eskenazi, CEO of Fairway Carwash, is a Johns Creek resident and a Georgia licensed pharmacist. Sam has been an outspoken critic of water usage not regulated by the state and storm drain contamination in the City of Duluth. During 2011, Sam communicated his concerns on water usage and disposal directly with representatives of Georgia's EPD Drinking Water Program and the Gwinnett County Dept. of Water Resources, and addressed the Duluth city council twice.

SOURCE: Fairway Carwash / Samuel Eskenazi

About Lake Lanier

Lake Lanier (officially Lake Sidney Lanier) is located in the northern portion of the Georgia, and was created by the completion of Buford Dam in 1956. The lake encompasses 38,000 acres, and 692 miles of shoreline at normal level. It was built and is operated by the U.S. Army Corp of Engineers and is patrolled by the Georgia Dept. of Natural resources. The lake's original and authorized purposes were to provide hydroelectricity, navigation, and flood control for Atlanta.

The lake's "full summer pool" is 1,071 feet (above sea level). On November 22, 2007 the water level was at 1,052.34 feet, setting a new record low. The previous low was 1,052.7 was in 1981. One month later, the water level stabilized around a final low of 1,050.79 ft. Eventually, on February 18, 2008, the water level of Lake Lanier rose back, above the record-low levels set in November, effectively ending the record-low phase of the drought crisis.

Nov. 30, 2011, the Times of Gainesville reported the water level was 1,058.26 feet. The Atlanta Journal Constitution reported that "The U.S. Army Corps of Engineers says it will conserve water during the ongoing drought by restricting the flow from the lake".

Visit http://lanier.uslakes.info/Level.asp for current lake level information

SOURCE: Wikipedia; The Atlanta Journal Constitution